- Students are actively engaged in the weekly activities conducted by Associations and Clubs. Intra and inter-class competitions in areas of finance, marketing, HR, quiz etc are held regularly.
- Newsletter “Mudra” – encourages students to contribute articles relating to business, economy and finance and current developments.
- Panels Discussions – involving experts and students on emerging topics are conducted.
- Seminars – involving the participation of faculty and students in paper presentations.
- Service learning activities such as Income Tax filing of returns, cost reduction techniques, financial management and small savings are explained by students to non-commerce students and housing keeping staff.
- Exhibitions of charts and models in subject areas are displayed and explained by students.
- Commerce Lab – Copies of business related documents, annual reports, forms etc., are procured and preserved in the commerce lab. These are used in classrooms to aid teaching subjects like accounting, finance, banking, insurance, costing, taxation etc.
- Students are taken for Industrial Visits to enhance classroom learning and provide practical exposure.
- Programmes like weekly Journal Club meetings, Current Affairs Sessions
- Summer Internship Projects
- Excel & SPSS Training
- Research Workshop
- Guest Lectures by Industry experts are regularly organised to enrich the theoretical knowledge gained by the students in class rooms.
Type of School Facility: Content
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Scholar Activities (Commerce)
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Department / Faculty Achievements (Commerce)
The Department of Commerce Accountancy is placed among the top ten colleges in the field of Commerce for more than a decade.
In recognition of excellence in the provision of higher education in the fields of financial services, CISI awarded the University with the ‘CISI centre of Excellence Accreditation’, the only university outside the UK which has been conferred with this status.
School of Business and Management Accountants (IMA), USA recognized Department of Commerce as meeting quality standards of IMA’s Higher Education Endorsement Program.
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Collaboration (Business And Management)
Name of the Programme/Courses Institution/University/Organization associated with PG Diploma in Management University of Applied Sciences, Wurzberg-Shweinfurt, Germany MBA Virginia – Commonwealth University, USA ERP SAP India Ltd HR Analytics IBM Marketing Analytics IBM Business Intelligence & Knowledge Management IBM Predictive Analytics IBM Business Analytics IBM Leadership simulation enParadigm Cross-functional Decision Making Business Analysis ValueBase -
Projects (Business And Management)
Projects Inter-Institutional (projects) Funding Agency Project Title University of Paris, Dauphine, France Sustainable Development in India University of Applied Sciences
Würzburg-Schweinfurt (FHWS), GermanyBusiness Engineering Griffith University, Australia Service Learning -
Ongoing Research (Hotel Management)
Student Name Research Title AARYA ADVAIT NAGARKATTI Diversity of food fermentation, pickling and curing ABHIJITH A Influence of food selection amongst the students of Bangalore ADITYA ARORA THE FACTORS THAT CONTRIBUTE TO THE HIGH BRAND LOYALTY OF MICROBREWERIES: A STUDY ON THE MICROBREWERIES IN BANGALORE, INDIA AGNI CHOUDHARY Exploratory study on E commerce and its impact in tier 2 and tier 3 cities during covid 19 AHANA SARKAR EXPERIENTIAL MARKETING FOR ENHANCED BRAND VALUE IN AIRLINE INDUSTRY: A REVIEW AND RESEARCH AGENDA AKANKSHA TIWARY Factors affecting wine consumption in India AKASH AGRAWAL Customer perception of eco sensitive practice in Indian hotels” AMRUTHA PA Impact of sleep patterns on mental health of students ANANYA S A study on exploring the mudaliar cuisine ANANYA R S Impact of work factors and employee motivation on employee job satisfaction in hotels in Bangalore ANKUR CHAUHAN Guest satisfaction in developing hospitality trends ARWA IBRAHIM ABDULLAH MASHREA Effect Of Color-Psychology On Individual In Hotel’s Guestroom ASHIKA MIRIAM THARAKAN Mediating role of Grit on the Social Intelligence and Flow of hospitality students AYUSH PAWAR How digital marketing has helped hospitality industry post pandemic AYUSHMAAN KUMAR The Importance of Bloggers and Vloggers in the Tourism of Karnataka BHARATH C The impact of social media advertising of alcohol on consumer behaviour BINDUSHREE R Sustainable Interiors: A design timeframe BRIGHT JOE SIBY A STUDY ON THE FACTORS INFLUENCING CONSUMER RESPONSE AND BRAND VALUE AS A RESULT OF DIGITAL MARKETING IN STANDALONE RESTAURANT CHRISTIAN DILLON RODRIGUES Consumer Perception in the new emerging market of Space Tourism CLAYCE D SILVA Chocolate it’s effects on mood and behaviour GAYATRI MENON B South Indian Pickling: A review HIMANI S SONA Influence of Storytelling on Consumer Purchase Decision of FMCG products HIMANSHU M AVANTHKAR Factors Influencing Customer Preference Towards Vegetarian Food In Bangalore HINA ALI The impact of colour on e-brand personality: The Indian context ISHAAN GOYAL A study on Customer’s willingness to pay for a Green restaurant KARTHIK H Perception of Organic Produce to promote Sustainable Food System. KEVIN CHUNG A study on work-life-balance on an apprentice in a restaurant KRITHI R NAIK Impact of emotional intelligence on the success of corporate employees LAMBADE RENUKA A study on customer perception on hotel industry during the COVID world MANSA LATA A study on the possibilities in the field of hydroponics as a replacement for traditional agricultural practices MEGHA S BABU Influence of Supervisory Relationship on Trainee Satisfaction among Hotel management Trainees MOHAMMAD ALI DANIAL Feasibility of using drones by food delivery apps N SAHANA REDDY Consumer awareness of ethnic food and its impact on consumption attitude N VADIRAJA Factors affecting people choice for leisure tourism destination NAVANITA NASKAR COPING WITH COVID – 19 IN NEW NORMAL – INFLUENCE OF MANAGEMENT MEASURES ON EMPLOYEE WELL BEING IN HOTEL NIKITA TANEJA Customer Preferences towards Indian food and wine pairing in luxury fine dining restaurants NITHIN PRASAD R Consumer perception and preference on flavor infusion: PAAN as a flavor PRAJWAL M GAD Exploring different natural methods of whiskey aging in the ocean PREKSHA M B Impact of ergonomics in job feasibility and job longevity on employees REUBEN DAVID SILVEIRA A study on work-life balance of night shift duty workers in hotels and restaurants (Bangalore) RISHI GIRISH BATRA study on why vegan restaurants aren’t able to tap the indian mindset. SACHIN A IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEE PRODUCTIVITY ON GENERATION Y AND GENERATION Z IN BANGALORE -(A study on reassessing Maslow’s need hierarchy theory) SAMUEL MARIAN D’SILVA pricing strategies and customer willingness to buy food at cinema food counters SANJANA MS Impact of on and off the job training on employee efficiency in bengaluru hotel industry SAURAV GURUNG Factors Affecting Employee Retention in 5 star Hotels in Bangalore SHEREEN JAIN Factors that have led to increase in Wine consumption in India SHRAVAN K C Study on Consumer Awareness and Perception Towards Agri-tourism in Bengaluru SHRUTHI L Consumptions patterns of dark chocolate amongst young adults in Bengaluru SHRUTI AGRAWAL Impact of Grit on Job Embeddedness of hotel employees during COVID SHUBHAM JATIN ANAM Impact of COVID-19 on tourism industry SIMRAN KAUR The Impact Of Social Media Influencers On Destination Selection In India SOUMICK DAS Sustainable Industrialization – With Special Reference to Street Food Vendors and TATA Group (JUSCO) in Jamshedpur. SOURABHA JAKATI Impact Of Pandemic on Consumer Perception of Online Food Delivery Apps SRAYES VETTITHARA M GEORGEE A STUDY ON THE IMPACT OF ICT(INFORMATION COMMUNICATION TECHNOLOGY) ON HOTELS AND HOW IT AFFECTS CUSTOMER SATISFACTION IN BANGALORE SRISHTI GOENKA A Study on the influence of Social Media on Consumer Behavior towards Restaurants in India SUMANA DAS Online versus traditional travel agents: A study from a potential traveler perspective SUPRITI SOOD Influence of social media on food choices among youth SURBHI DEWAN assessing the impact of brand image and advertisemnet on consumer buying behvaiour in luxury hotel brands TAENMEY MEHRA Impact of deceptive advertising on consumer behaviour THEJAN DENNY innovation and development in food and beverage industry V VISHRUTHA Flow and Job Embeddedness amongst Employees in Hotel Industry VARYNIA WANKHAR Towards Sustainability 4.0: A Comprehensive Analysis Of Sustainability In Corporate Environment VINAY THOMAS ROLE OF ELECTRONIC WORD OF MOUTH ON CONSUMERS PURCHASE DECISIONS IN FOOD & BEVERAGE OUTLETS IN BANGALORE VINEETH KUMAR M Comsumer Perception towarrds Umami: Indian Context VIVEK RAJU SUCHDEV Development Of Bakery and Confectionary. Past Vs Present VYSAKH S IMPACT OF SURROGATE MARKETING OF ALCOHOL – THROUGH TV COMMERCIAL AMONG THE CONSUMERS WANNAPORN PONGSAI The Psycology of Eating During Weight Loss Regime Of Freshmen in College YASHVITA HARINDRANATH impact of organic foods on mood and behavior AMAL JOSE BENNY Impact of Electronic Word of Mouth in the Hospitality industry: an evidence from MakeMyTrip.com Shreyas. B. Guttal Consumer Behavior on Online Ticket Travelling in Bangalore -
Collaborations (Media Studies)
The Department collaborates with a variety of universities and organisations at various levels. Some of them are:
- Griffith University, Australia;
- Florida State University, USA;
- Catholique University, France;
- University of Essex, UK;
- University of Mount Union, USA;
- Global Alliance for Partnerships on Media and Information Literacy, GAPMIL – UNESCO;
- People’s Archive of Rural India (PARI);
- BOOM FactCheck;
- Field Outreach Bureau, Mysuru, Ministry of Information and Broadcasting, Govt. of India;
- Co-Media Lab
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International Tie-ups – Collaboration
- Apsaras Dance Company – Singapore
- Jaume University, Spain
- Deakin University, Australia
- University of Visual and Performing Arts, Sri Lanka
- The University of Canberra, Australia
- Belarusian Academy of Music, Belarus
- Gnessin Russian Academy of Music, Russia
- Baylor University, Texas, USA
- Liverpool Hope University, UK
- University of South Wales, UK
- Queen’s University, Dublin, Ireland
- Boris Shchukin Theatre Institute, Russia
- Flute Theatre, UK
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Media Studies – Research Facility
The Department of Media Studies at Christ University is committed to augmenting the research environment of communication and media research in India. It is a stimulating space for students, faculty members and scholars to come together and pursue research publication.
- Dr Naresh and Dr Suparna Naresh have co-authored two books – An Introduction to Journalism and Mass Communication, and Media Laws: An Appraisal
- Dr Rajesh is owning an Indian Council of Social Science Research project.
- Dr Nirmala is doing a project for the National Film Archives of India
- Dr Kailash Koushik is working along with the Centre for Sustainable Development to prepare a report on Labour and the marginalised communities
- Some of the areas our faculty and scholars are focusing on are
- Political Communication and journalism
- Communication for change
- Social media and millenials
- Health communication
- Visual communication (cinema, documentary films, Popular culture and virtual reality)
- The media industry and labour studies
- Sports journalism
- Media literacy
- Corporate communication